Are You Putting Yourself Out of Business?

Have you heard either of these pieces of advice, “Do what you have always done and you’ll always get what you always got” and “More of what’s not working won’t help”?

The first one is no longer valid and the second one gets proven in the small business world everyday.

When it comes to marketing why does the first statement not work anymore? Simple, with all the changes that bombard our businesses, clientele and technology on a daily basis it is ludicrous to expect the same results. You see examples of businesses sticking to outdated and unimaginative approaches to marketing and then being surprised with declining results.

In a recent marketing analysis I did with a local business owner I did a very poor job of keeping a poker face. His business was now in such dire straits that they had gone from a fancy office with many employees to a few employees working from the kitchen table at home. His company had tried “cold calling” as their main strategy to build their business. The results were dismal.

What was the logical response to their poor results? You guessed it, they hired more people to cold call. They lost more than most small businesses will earn in the next 5 years. When I asked him why they would pour more money into something that was clearly not working he responded with, “We figured we just needed to get our name out there more and eventually things would take off!” The only thing that took off was their money and eventually their employees.

I’m not going to beat this fellow up because we are all guilty of hanging in too long with an ineffective strategy or two. That is why it is so important to be able to step back and evaluate your marketing efforts. Are they working? Are they cost effective? Are they getting you the results you want? If not, how long do you plan to continue using them before finding something better? How long can you afford to stick with something that isn’t working?

How to Design a Good Website For Your Online Home Business

Building a website can be considered in 2 ways. You can consider it simple – a few WebPages, a few pictures, and a few paragraphs of words and you’re done. Or you can find it complex, hundreds of pages of products, ecommerce facility, a FAQs page, a feedback form and so on and so forth. At the end of the day though, all websites want to achieve the same results – more visitors and thus more customers. Here are the 3 main goals you must consider when designing a website for your online home business including some tips to help you achieve them.

Goal 1: Attractive

If your website is an eyesore then no matter how good your product is or how well you serve your customers, you need to make a good impression because first impressions. If you have a poor looking website with flashy banner all over the place then visitors most likely would not come back. Here are some tips when designing the look of your website:

-Don’t clutter your website with too much information, banners or colors that can hurt ones eyes. Plan the layout of your website with care.
– Have reasonable size font in a nice color. There is nothing wrong with black. It is bold and clear. Use the same font throughout the website.
-Don’t make your website too colourful. Stick to one color scheme.
– Avoid using too many banners.

Goal 2: Easy navigation

How many times have you given up on a website because you couldn’t find the page you were looking for? or the links were broken?

– Make sure you have a simple menu system and regularly check your links.

-Make sure you make it obvious to your visitors what your online home business is about. Don’t have paragraphs of text and not mention exactly what you have to offer. Customers are not going to read it if they are looking out for something in particular.

-Have a FAQs page, as many people find this page helpful if they can’t find what they want on your main webpage.

Goal 3: Fast Loading

On average customers spend barely 10 seconds on a website initially when they are looking for something and it is therefore crucial for you to sell you website to them within this time frame. If your website takes ages to load your most probably would lose a customer as they do not have the patience to wait around to discover your website.

-Try not to use too many images or large size images. Reduce your image sizes if possible.
-Try not to use videos or music on your website. This can startle many people who are “just browsing” and they are surely to press that little cross in the top right hand corner.
-Don’t use a Flash introduction, although these can be quite attractive they do have a tendency to deter people as they wait for it to load.
-Don’t use pop-ups on your web site. These can slow down your website’s loading speed as well as annoy your visitors, making them more likely to leave your site.
Overall there are some rules when designing a website for your online home business. Stick to some of the tips above, stay practical about the whole idea and you will find more visitors will warm up to your website and services.

For more internet home business tips visit eBiz-Directory.com.

Online Home Based Businesses – 7 Key Ways to Generating Passive Income

If your goal is to create successful online home based businesses, then you need to apply eight key methods that will place you on the path to rapid business growth and profits. Discussed in this article, is a quick overview of the 7 strategies that you need to apply in order to build profitable online home based businesses.

The first key to having multiple online home based businesses that generate a great income is to first and foremost do your market research. It is imperative that you do some extensive market research so that you fully understand your target market. It will be almost impossible to succeed, and become profitable with your online home based businesses if you choose not to do nay market research.

After you finished your market research, the next thing that you must do in order to establish profitable online home based businesses is to come up with a marketing plan.

The third important step that you must apply with your online home based businesses is the creation of a website. Your website will be a key element to the success of your business, so make sure that it is attractive and chock full of high quality content.

Most successful online home based businesses offer the assistance of experts and professionals in order to significantly grow their business. Therefore, you should consider doing this as well. Just one advice from an expert can bring in a windfall of profits and earnings for your online home based businesses.

The sixth step involves making your online home based businesses stick out. The only way you can do this is by rousing up your creative juices and think outside the box. Just your innovation and uniqueness will cause you to stick out in a competitive online market, thereby giving you an edge above your competitors.

The seventh step to building lucrative online home based businesses is to make sure you revisit your marketing efforts and try to modify and optimize your efforts. The purpose of this step is to improve what you already have. If it is sales conversion, you must take the time to improve it to make it better. The purpose is to improve the value at each level of your business in order to see a consistent gradual increase in profits. This is what most successful online home based businesses do in order to see consistent growth in their earnings.