7 Critical Steps You Should Take Before Investing in a Business

Are you considering starting an Online Business? Maybe you already have one. Is it everything you hoped it would be? Chances are it’s not.

With so many online opportunities available, such as network marketing and MLM companies, there’s a multitude of ways to make money. However, I believe more people lose money and more easily when it comes to these types of programs. Am I against them? Read on to find out.

If you have been trying to make a living online or just wanted to earn a little extra money, there’s a good chance, you’re failing. It sounds harsh, but it’s true. If you’re only beginning you’re probably in the, “I’m so excited” newbie stage and just don’t know any better yet. If you’ve invested in one of the thousands of opportunities out there and you’ve been working at it for more than a month or so, I’ll bet you’re in the “frustrated and asking yourself, ‘Is this really going to work’?” stage.

Don’t feel bad. You’re not alone. There is a 97% failure rate for people trying to make money online. I talk to people all the time who’ve spent thousands of dollars, and not made a dime. It’s very sad.

Why do you think this is? What is it about the Internet that makes people so willing to throw money at every opportunity that comes along? Why is it that only three percent people make real money?

I have a few different theories. To begin with, to most people running an online business is uncharted territory. “Any expert” can say “anything.” Many of these ‘experts’ claim to make money when in reality they’re not. Innocent people believe them, and join, only to find it was all hype! Worst of all, the person who signed them up doesn’t know any more about running an online business than they do.

The other big “issue” is the crazy assumption that people think they can become wealthy or make millions by investing in a “low start up cost” business. They think, “Oh well, its only $100 so if I lose it, it won’t be so bad.” If you go into a business with that attitude you will lose it. Most people I’ve talked to have invested small amounts in at least five or six different opportunities and never made a dime. Believe me, it adds up very quickly.

CASH is KING! Yes, I said it. You need cash flow to keep your business going. Don’t get me wrong. There are some great ways to market your business online for free. But, YOU NEED CASH FLOW! Without it, you’re dead in the water, or should I say, “dead on the web”?

Last but not least, Attitude is key! You have to go in knowing it will take hard work. There will be failures, and success doesn’t happen overnight. Interestingly enough, research shows that most people quit after three weeks.

The Internet is amazing. It has made the world a much smaller place and created many opportunities to create wealth, but come on people! It’s not magic! Treat your Internet business as you would a “real” business and you will find success.

The Keys To Online Success:

1) The right program or product. Do your homework on this one. Visit sites like MLM Watchdog. If there’s something negative on the business, it will be on Watch Dog. (I have no connection to Watch Dog in any way, nor am I a member).

2) Make sure it’s a product people want. If it was to sell at a store, would people buy it? Would you be proud to tell your friends and family about it? How long has the company been in business? Google the company and find out as much about them as you can. Check the Better Business Bureau too.

3) Who is your sponsor? Do you like them? Can you trust them? It’s hard to tell from just a phone call. Ask to speak to a few of their members and someone who is directly signed up under them. Try to get some form of proof of their success. Google their name. You’d be surprised at what you can discover. Remember, this is the person you’re counting on to help you succeed.

4) What kind of marketing system do they have in place? How do they get their leads? How much do you have to pay to get your own website? Will you have to make your site on your own or will they provide it? Do they provide training?

5) How do you get paid? What is the pay plan? Is there residual income?

6) How much more will it cost (in addition to the program itself) to stay in? Will you have to order products monthly or keep an inventory? How much will it cost to use their corporate website? Do they have customer service?

7) Finally, will you enjoy being a part of this program? Life is too short to do something you don’t enjoy.

The Internet is an incredible place to earn a living and I know that online network marketing is one of the best ways. It has changed the face of business forever. Never in history has there been so many people working from home running their own business. The thought of having a 15 second commute in your PJ’s is a pretty good one.

You “can” make a living online. Just make sure you do your due diligence and when you do find an online business, stick to it. If you have done your homework and it is a legitimate and honest business, you will succeed, as long as you just stick to it.

Once You Choose a Business, Quit Looking – If the Grass is Greener, You Are in the Wrong Business

If this scenario has not happened to you, you either haven’t been trying to get something going online for very long, or you did your homework first.

You go surfing for the next, best business opportunity– the one that will put all others to shame. You give out your name, email, and phone a few times, and before you know it, your mailbox is filling up, your phone is ringing, and you see even more opportunities than you knew existed. A few of them look interesting, so you enter your information a few more times. You look up, and are positive you are getting mail from everyone in the universe. Finally, you pick one out, give them your money, put your name on the replicated company website, and wait for the money to pour in. And wait. And wait. Finally, to fight the frustration and boredom of a virgin website (not been visited by anyone but you), you start the search all over again. Sound familiar?

Continually surfing the net for your next business opportunity before you have gotten the one you are on up and going, is a sure sign you are not in the right business. If you aren’t happy with the company, the products, the pay plan, or the training, it’s time to move on. This time, be sure you are making the right choice. don’t make your decision about which business to join without doing all of your homework first. If you don’t have a concrete set of guidelines that your business has to meet, you will be tossed to and fro by the hype more than by how the opportunity fits you and your situation.

For help in setting up your guidelines, read my four part series entitled “Evaluating an Online Business– Things You Should Know…” It will give you some guidelines for developing your own checklist, and how to stick with what you want. If you choose the correct business for you to start with, the time you are surfing the net now for another business will be spent building the business you have. Once you start a business, stick with it and give it your full attention. You will not be successful if you don’t actually work at it, and you will not actually work it unless you have taken the time to find the correct business for you.

If you would like to see a business whose “business” is teaching you everything you need to know about the building a stable and successful Internet marketing business, check out TheLastBestBiz.

Entrepreneurs Could Learn Lots from US-Based Asian Small Business Consortium Strategies

Over the years I’ve been quite impressed at how many of the Asian-American small businesses stick together and really help each other out. It’s an impressive display of camaraderie and confidence. Their strategies work so well, they have a much better chance at success, which allows new start-up small businesses and shop owners drop their failure rates significantly over the average small business rates in the US.

Last week, I was discussing this with an acquaintance from the Philippines, and she noted that the Chinese business owners there, do the same thing, and they use the same strategies. She noted; “The Majority of those who own big businesses in the Philippines are Chinese. I admire their way in managing their business though, and Chinese community or family helps each other when it comes to their financial needs.”

Yes, and this happens in Los Angeles too, not just with larger and medium sized businesses, but also with small businesses. Not just with the Chinese, but it seems all Asian-American Business Owners. There are rare cases where I’ve heard they tend to exploit their own, which is unfortunate, but not any more than perhaps wealthy Anglo-Americans have in past periods, after all, that is known by just reading our history books.

One interesting point in Los Angeles, is that I’ve observed the Korean Small Business consortiums doing the same thing to support each other, and they form ad hoc groups to loan new business owners money to get started and then they do the same later for future business people. During the LA Riots, some of the African-Americans in LA were angry at the Koreans for being such good business people and they said they are exploiting them. Sometimes with such strong business strategies it’s easy to create animosity in the local free markets, when you dominate so many sectors.

My acquaintance in the Philippines noted that the Chinese Business People there would never allow their relatives to become poor, so they support each other. Maybe it’s this attitude which helps propel their ventures so well, a sense of closeness and community – almost a community within a community if you will, with a small business enterprise motif – and you know what? It works! Perhaps, this is why I’ve always been impressed with the way that Asian-Americans stick together in business and work with each other.

Every entrepreneur could learn from these strategies, so, I thought I’d mention it to you. Please consider all this and think on it.