How to Design a Good Website For Your Online Home Business

Building a website can be considered in 2 ways. You can consider it simple – a few WebPages, a few pictures, and a few paragraphs of words and you’re done. Or you can find it complex, hundreds of pages of products, ecommerce facility, a FAQs page, a feedback form and so on and so forth. At the end of the day though, all websites want to achieve the same results – more visitors and thus more customers. Here are the 3 main goals you must consider when designing a website for your online home business including some tips to help you achieve them.

Goal 1: Attractive

If your website is an eyesore then no matter how good your product is or how well you serve your customers, you need to make a good impression because first impressions. If you have a poor looking website with flashy banner all over the place then visitors most likely would not come back. Here are some tips when designing the look of your website:

-Don’t clutter your website with too much information, banners or colors that can hurt ones eyes. Plan the layout of your website with care.
– Have reasonable size font in a nice color. There is nothing wrong with black. It is bold and clear. Use the same font throughout the website.
-Don’t make your website too colourful. Stick to one color scheme.
– Avoid using too many banners.

Goal 2: Easy navigation

How many times have you given up on a website because you couldn’t find the page you were looking for? or the links were broken?

– Make sure you have a simple menu system and regularly check your links.

-Make sure you make it obvious to your visitors what your online home business is about. Don’t have paragraphs of text and not mention exactly what you have to offer. Customers are not going to read it if they are looking out for something in particular.

-Have a FAQs page, as many people find this page helpful if they can’t find what they want on your main webpage.

Goal 3: Fast Loading

On average customers spend barely 10 seconds on a website initially when they are looking for something and it is therefore crucial for you to sell you website to them within this time frame. If your website takes ages to load your most probably would lose a customer as they do not have the patience to wait around to discover your website.

-Try not to use too many images or large size images. Reduce your image sizes if possible.
-Try not to use videos or music on your website. This can startle many people who are “just browsing” and they are surely to press that little cross in the top right hand corner.
-Don’t use a Flash introduction, although these can be quite attractive they do have a tendency to deter people as they wait for it to load.
-Don’t use pop-ups on your web site. These can slow down your website’s loading speed as well as annoy your visitors, making them more likely to leave your site.
Overall there are some rules when designing a website for your online home business. Stick to some of the tips above, stay practical about the whole idea and you will find more visitors will warm up to your website and services.

For more internet home business tips visit eBiz-Directory.com.

Be Your Business’s Best Marketing Tool!

She personified everything that is displayed in the glossy magazines. Lifestyle, beauty, serenity and calmness! She is impeccably dressed, welcomes me with a huge smile, escorts me to my relaxation zone, ensures I am comfortable and happy, provides an outstanding facial using quality products (which she knows ALL about), loads me up with samples and sends me on my way.

Yep, this is much more then just your standard run of the mill facial, this is delux, creme de la creme, or as Eve puts it “The Rolls Royce” of facials! But for me this moment of “me” time is more then just a facial, it’s an entire client experience that keeps me coming back…

So, the point to my little story here (yes, there’s a point!) is that Eve is the very essence of being her business’s best marketing tool.

Often overlooked and in my opinion seriously underrated, what YOU say about your business sticks with people! And I am not just talking about when you rattle off what you do for work, in the hope that people will take it on board and remember you when they need your particular service or product.

I am talking about EVERYTHING you “say” in all forms to your clients. Starting with your physical presence, your product/service knowledge, all the way through to your memory. So if you want a holistic approach to your “being-your-business’s-best-marketing-tool” plan here’s my tips!

1. Look the part.

First impressions stick, so your appearance has a lot to do with the opinion your current and potential clients will form of you. It may seem like a simple element to remember, but personal grooming, business etiquette, positive energy and a smile will go a LONG way in reflecting the image of your business. Imagine signing up to a gym with an unfit/overweight trainer, or buying cosmetics from a sales rep who doesn’t use any herself!

2. Know your stuff.

KNOW your product or service, even if you have to practice what you preach, meaning, if you get nervous when someone asks “so what do you do?” have an answer prepared, think of those key words you need to mention within the first few sentences you speak…remember you want to come off memorably…but for all the RIGHT reasons!

If you are passionate about what you do and are confident in your own abilities, this will be reflected in your work.

3. Be a head of your game.

Don’t be afraid to offer your services. Ask “why do you ask, are you in need of a super-designer?” (followed by a SMILE). But seriously, give out business cards, don’t be afraid to talk about yourself and your achievements and experience, and make your “pitch” person-specific!

4. Follow through.

A business basic, but SO often forgotten! Follow up and follow through. Make phone calls. Follow leads. AND fulfill everything that you said you would. Give your clients or customers an overall experience, rather then just providing your service or product….this way, they’ll keep coming back!

5. Lock it in the memory bank.

With all the technology available to us these days, it’s easier then EVER to remember important, significant and individual things about a client… remembering birthdays, kids and significant others names, important business events and special occasions are a simple way to keep a client happy, feeling important and special….and I’m not talking about befriending every client you have, but these small gestures, make a BIG impact!

So remember, every person is a potential client! Whether you’re in the lift, ordering your morning coffee, chatting to an old friend…you are showcasing your business and opening it to a world of opportunity.

Even when you have a limited budget for traditional marketing routes, (or even if you spend big on advertising your business, for that matter!) remember to focus on these seemingly obvious, often forgotten areas that can speak thousands about you and your business. Work on you, so you work on being your business’s best marketing tool!

Building an Online Business – Four Keys to Success

There are many aspects of running a successful business. Here are four vital components to building a successful online business.

Education:
There is so much to learn about running an online business. No one knows it all in the beginning. Take the time to learn a new principle, and then apply it. Give it a try. See how it works. There are many great free resources online to help you learn the things you need to know. Spend part of every workday learning something new. Sign up for free newsletters and ezines (online newsletters). Many of them have great information on running a business. Find someone who has been successful and ask lots of questions. Having a mentor can smooth the road ahead.

Marketing:
Every day do something to drive traffic to your website. There are many methods of driving traffic to your website that are free or very low cost. Check into ezines. You can write articles for them or place ads in them for very little cost. This is a great way to find targeted customers for your business. Choose the ezine that your typical customer may be reading on a regular basis. If your ad is backed by an ezine that they trust, they are much more likely to trust your ad and buy from you. There are free ezine directories listed online, which will give you many different options to choose from.

There are classified ads online that are very inexpensive. You can do a press release. You can combine traditional methods of advertising (newspapers, direct mail, magazines, radio) with your online advertising to reach new customers. If you have the budget, Google AdWords is a great advertising method. After looking around for a little while at all the different traffic generating methods, pick one and really go after it to become an expert at that method of driving traffic to your website.

When you find something that works, do more of it. Keep doing it and increase how much and how often you do it.

Patience:
Once you have made a decision on a business, stick with it. Don’t give up in a few days or weeks. Work at it every day for a full six months. Then look back and decide if this is going to work for you. It takes time to build experience and knowledge and get some marketing going for your website. The amount of traffic you have your first week or two has nothing to do with your future traffic. With time, you will get better and better at driving traffic and turning visitors into sales.

Focus:
Don’t get distracted by the billions of offers out there. There will always be someone telling you that the grass is greener if you buy a different program. If you really believe your business idea is good and will work, give it a shot at success. Stick with it for at least six months.

With time, effort and patience, your dreams can come true. There are over 1.5 billion people on the Internet. The world is your customer pool. Think big. Dream big. Work hard and your dreams can come true!