Building an Online Business – Four Keys to Success

There are many aspects of running a successful business. Here are four vital components to building a successful online business.

Education:
There is so much to learn about running an online business. No one knows it all in the beginning. Take the time to learn a new principle, and then apply it. Give it a try. See how it works. There are many great free resources online to help you learn the things you need to know. Spend part of every workday learning something new. Sign up for free newsletters and ezines (online newsletters). Many of them have great information on running a business. Find someone who has been successful and ask lots of questions. Having a mentor can smooth the road ahead.

Marketing:
Every day do something to drive traffic to your website. There are many methods of driving traffic to your website that are free or very low cost. Check into ezines. You can write articles for them or place ads in them for very little cost. This is a great way to find targeted customers for your business. Choose the ezine that your typical customer may be reading on a regular basis. If your ad is backed by an ezine that they trust, they are much more likely to trust your ad and buy from you. There are free ezine directories listed online, which will give you many different options to choose from.

There are classified ads online that are very inexpensive. You can do a press release. You can combine traditional methods of advertising (newspapers, direct mail, magazines, radio) with your online advertising to reach new customers. If you have the budget, Google AdWords is a great advertising method. After looking around for a little while at all the different traffic generating methods, pick one and really go after it to become an expert at that method of driving traffic to your website.

When you find something that works, do more of it. Keep doing it and increase how much and how often you do it.

Patience:
Once you have made a decision on a business, stick with it. Don’t give up in a few days or weeks. Work at it every day for a full six months. Then look back and decide if this is going to work for you. It takes time to build experience and knowledge and get some marketing going for your website. The amount of traffic you have your first week or two has nothing to do with your future traffic. With time, you will get better and better at driving traffic and turning visitors into sales.

Focus:
Don’t get distracted by the billions of offers out there. There will always be someone telling you that the grass is greener if you buy a different program. If you really believe your business idea is good and will work, give it a shot at success. Stick with it for at least six months.

With time, effort and patience, your dreams can come true. There are over 1.5 billion people on the Internet. The world is your customer pool. Think big. Dream big. Work hard and your dreams can come true!

How to Design a Good Website For Your Online Home Business

Building a website can be considered in 2 ways. You can consider it simple – a few WebPages, a few pictures, and a few paragraphs of words and you’re done. Or you can find it complex, hundreds of pages of products, ecommerce facility, a FAQs page, a feedback form and so on and so forth. At the end of the day though, all websites want to achieve the same results – more visitors and thus more customers. Here are the 3 main goals you must consider when designing a website for your online home business including some tips to help you achieve them.

Goal 1: Attractive

If your website is an eyesore then no matter how good your product is or how well you serve your customers, you need to make a good impression because first impressions. If you have a poor looking website with flashy banner all over the place then visitors most likely would not come back. Here are some tips when designing the look of your website:

-Don’t clutter your website with too much information, banners or colors that can hurt ones eyes. Plan the layout of your website with care.
– Have reasonable size font in a nice color. There is nothing wrong with black. It is bold and clear. Use the same font throughout the website.
-Don’t make your website too colourful. Stick to one color scheme.
– Avoid using too many banners.

Goal 2: Easy navigation

How many times have you given up on a website because you couldn’t find the page you were looking for? or the links were broken?

– Make sure you have a simple menu system and regularly check your links.

-Make sure you make it obvious to your visitors what your online home business is about. Don’t have paragraphs of text and not mention exactly what you have to offer. Customers are not going to read it if they are looking out for something in particular.

-Have a FAQs page, as many people find this page helpful if they can’t find what they want on your main webpage.

Goal 3: Fast Loading

On average customers spend barely 10 seconds on a website initially when they are looking for something and it is therefore crucial for you to sell you website to them within this time frame. If your website takes ages to load your most probably would lose a customer as they do not have the patience to wait around to discover your website.

-Try not to use too many images or large size images. Reduce your image sizes if possible.
-Try not to use videos or music on your website. This can startle many people who are “just browsing” and they are surely to press that little cross in the top right hand corner.
-Don’t use a Flash introduction, although these can be quite attractive they do have a tendency to deter people as they wait for it to load.
-Don’t use pop-ups on your web site. These can slow down your website’s loading speed as well as annoy your visitors, making them more likely to leave your site.
Overall there are some rules when designing a website for your online home business. Stick to some of the tips above, stay practical about the whole idea and you will find more visitors will warm up to your website and services.

For more internet home business tips visit eBiz-Directory.com.

5 Important Tips to Overcome Business Start Up Fears

Just a week ago, I met two of my college friends. It’s been (4) years since we’ve last seen each other, so we decided to have a cup of coffee to do some catching up.

We mostly talked about our life back in college, how the school culture has evolved, the people we were with, the education system our school had, and our careers. Apparently, when we got to talk about our careers, they were so shocked to know that I already have two businesses. They even got more shocked to learn that I have been investing in the stock market and still kept my day job. (If you knew me in college days, I bet you’d also be shocked.)

They were really intrigued with the fact that I already had two businesses and could even afford to to keep my full time job in one of the biggest companies in the Philippines. They asked me questions like – how I started, how big was my capital, how much do I earn, and many other questions. (I wanted to tell them to join our Truly Rich Club with Bo Sanchez and they will be able to start their own business as well.)

I had so much fun telling them my story, and even told them about my future business plans like acquiring real estate properties and renting it out to receive cash flow.

After telling them my story, I encouraged them to start their own business as well and ironically, both of them seemed to look like “squirrels trying to get back to their hole” to hide from people. The feeling in their eyes suddenly changes from excitement to sadness or worse – fear.

At one moment we were so happy talking about business and how it drastically grew my income, and eventually changed my life but when I asked them to do the same, all they could think about was the negative factors in starting a business. Both made excuses like I do not have the capital, I don’t know how to start, I’m not the business type of person, I do not have the time, I do not have the time and I do not have an idea what business to start.

It really saddens me to think that a lot of people really want a business of their own yet only a few even try to start. They complain about their income and how they are treated at their job, but they still work anyway.

In my case, I started dreaming about having a business of my own even when I was still very young. Hence, i unconsciously pursued that dream without even realizing it. Now, it wasn’t really that easy, I even failed tremendously. But as I tried more and more, I became better and better.

To help you with overcoming your business start up fears, here are (5) five tips and ideas that have greatly helped me in my business success:

Tip #1
Have A Strong Burning Desire – A Dream Life!

I put this as the number one tip because I believe that this will be the key to your business start up success. Having a strong dream will keep you going no matter how many times you will fail. Mr. Kiyosaki coins it very well when he said, “It is the WHY that is important in achieving financial abundance, not the HOW.” Know why you want a business, and the how will slowly unfold right in front of your eyes.

Tip #2
Stick To Your Guns

When I started doing business, I tried to do it all at once and never got a single result. I tried flipping foreclosed properties, opening a retail store, joining a networking business, started a logistics business, and on top of that I kept my full time job (yeah I know what you are thinking, I was crazy right.) My belief during that time was hitting a single bird with thousands of stones. I told myself, I want to succeed I must open many businesses at the same time.

Big mistake!

I ended up frustrated, emotionally drained and broke. Even worse, my friend who invested with me got all mad at me.

Now I learned my lesson. In starting a business, stick to your guns. In fact, just start with one gun first. Do not diversify and “reduce risk” (diversifying is only good when investing in the stock market). Focus your efforts in just one business first. Set-up a system to automate it and hire people and professionals to take care of it.

Based on my experience, it would often take at least two (2) to three (3) years to fully automate a business depending on your experience (learning curve) and the nature of your business.

Tip #3
Start Small Always

This inevitably reduces the fear you have inside you knowing that you are not using your entire savings to start a business. There are many ways to start small and I will discuss this also in my future posts. The important thing is, you do not loose food on your table, and be able to sleep at night knowing you still have enough to survive.

Tip #4
Learn To Sell And Market

No matter how great your business start up idea maybe, at the end of the day if nobody knew your product existed, getting sales will always be very difficult. Hey we all admit that apart from fulfilling our life mission to be successful businessmen (yes, I believe that is my life mission, I hope you too) we also want to earn money right? So how can your start up business be successful if you can’t sell a single cent from the services or products your start up business offers.

Remember this, sales and marketing will be the life blood of your business. So please be sure that your business start up has a strong sales and marketing system, that will back up your thriving business.

Tip #5
Get Yourself A Mentor

Yup, you heard it right. I had a mentor during all the times I was doing my trial and error in starting a business. Remember that in business, there is really no guarantee. The market is actually free and a lot of things could happen to your business.

Having a mentor on your side, gives you an advantage against your competitors since you are getting valuable advice from someone who has gone to the route that you are about to partake. Your business mentor will be short of a fortune teller of your future. Since he has gone to the process of failure, success, failure, success, failure and success again.

Now where to find those fabled mentors?

Actually finding a mentor is not as hard as it seems, they are actually everywhere. They can be your parents, your rich uncle, your quiet neighbor who owns hundreds of rental properties, or the old woman who goes to the same gym with you. It doesn’t have to cost you a fortune to get a mentor, you can trade services with him so that he will mentor you for free.

Ask him this question – “What is your biggest project right now that I can help you with? and of course you offer your services for free. With this effort alone, you gain his trust and his ideas on how he handles his business.

Let me end this business start up idea with the true definition of FEAR. It actually means:

F – False
E – Expectations
A – Appearing
R – Real

So when you come up with a very good business start up idea, remember that your fears are just false expectations that appear real but in real life it does not exist until you have done it. Instead of feeling fear, think of your dreams and take action, action, action, action…. until you meet success.