Business Card Design & Print – Tips For Businesses

Regardless of your business area, your business cards are a reflection of your company and its services. You need to spend time and effort in creating the perfect business card, it’s style, design, texture and even font to be used has to be be meticulously thought out to ensure your business is reflected in the manner you want.

Card Design & Print – Which Colour to choose?

Handing over your business card to a potential customer is one of the most defining moments in your business relationship. Make sure you present your best foot forward with every customer and business card you present. We recommend using colour on your business cards. The use of colour engages the customer and ensures they react to the key messages you want to promote. Experts advise you to avoid making your business card look like a bag of skittles fell on it however, and focusing on your key corporate colours is also recommended. If however you don’t have corporate colours defined just quite yet, then here are some pointers for their creation.

Purples and Creams or gradients of soft colours will adopt a more creative feel while the use of strong solid colours will promote the thought provoking side of your business. Vibrant and bright colours ultimately present your business as creative and forward-thinking.

Card Design & Print – Which font?

As with the choice of colour, picking the right font is critical to presenting the right corporate image to potential businesses and clients. It’s probably best not to overcrowd your card with different fonts and with this in mind, no more than two should be used. Possibly a normal font and the bold version of this for business title. Depending on the nature of your business, you can select the right type of font to suit your needs and business goals. Contemporary, young and vibrant businesses stick to bolder and more slick fonts, whereas traditional businesses tend to use more contemporary fonts.

No matter which font you use, make sure all your detail and text on your business card are clearly understandable on the card. There is no point having a well designed card with illegible text.

Card Design & Print – Got a Logo? Use it!

At this point your probably going to ask, why would I not put my logo on my business card, well some businesses may not have one designed, others may not recognize its importance, and finally, others may have just have forgotten to use it. Let this be your reminder. Forgetting to put your logo on the card is the cardinal sin, havent got one designed yet? Well that’s another matter. Prominently position your logo on the business card, but remember there is only a little space on the card, so don’t make it overpowering. Ensure you use a high resolution version of 300dpi or more as this will ensure you get photo quality representation from your printer.

Design & Print – What size is my business Card?

If your in the United States the general business card size is 91mm x 50mm, however in the United Kingdom it is 85mm x 55mm. On occasion people differentiate from these general sizes, but where they gain in creativity, they lose in usability. The average size of pocket in a purse or wallet in the UK is 87mm x 60mm providing just enough space for a few business cards in their wallet. Differentiating from this size will more likely result in your business card being put in an unfamiliar position and being misplaced.