Be Your Business’s Best Marketing Tool!

She personified everything that is displayed in the glossy magazines. Lifestyle, beauty, serenity and calmness! She is impeccably dressed, welcomes me with a huge smile, escorts me to my relaxation zone, ensures I am comfortable and happy, provides an outstanding facial using quality products (which she knows ALL about), loads me up with samples and sends me on my way.

Yep, this is much more then just your standard run of the mill facial, this is delux, creme de la creme, or as Eve puts it “The Rolls Royce” of facials! But for me this moment of “me” time is more then just a facial, it’s an entire client experience that keeps me coming back…

So, the point to my little story here (yes, there’s a point!) is that Eve is the very essence of being her business’s best marketing tool.

Often overlooked and in my opinion seriously underrated, what YOU say about your business sticks with people! And I am not just talking about when you rattle off what you do for work, in the hope that people will take it on board and remember you when they need your particular service or product.

I am talking about EVERYTHING you “say” in all forms to your clients. Starting with your physical presence, your product/service knowledge, all the way through to your memory. So if you want a holistic approach to your “being-your-business’s-best-marketing-tool” plan here’s my tips!

1. Look the part.

First impressions stick, so your appearance has a lot to do with the opinion your current and potential clients will form of you. It may seem like a simple element to remember, but personal grooming, business etiquette, positive energy and a smile will go a LONG way in reflecting the image of your business. Imagine signing up to a gym with an unfit/overweight trainer, or buying cosmetics from a sales rep who doesn’t use any herself!

2. Know your stuff.

KNOW your product or service, even if you have to practice what you preach, meaning, if you get nervous when someone asks “so what do you do?” have an answer prepared, think of those key words you need to mention within the first few sentences you speak…remember you want to come off memorably…but for all the RIGHT reasons!

If you are passionate about what you do and are confident in your own abilities, this will be reflected in your work.

3. Be a head of your game.

Don’t be afraid to offer your services. Ask “why do you ask, are you in need of a super-designer?” (followed by a SMILE). But seriously, give out business cards, don’t be afraid to talk about yourself and your achievements and experience, and make your “pitch” person-specific!

4. Follow through.

A business basic, but SO often forgotten! Follow up and follow through. Make phone calls. Follow leads. AND fulfill everything that you said you would. Give your clients or customers an overall experience, rather then just providing your service or product….this way, they’ll keep coming back!

5. Lock it in the memory bank.

With all the technology available to us these days, it’s easier then EVER to remember important, significant and individual things about a client… remembering birthdays, kids and significant others names, important business events and special occasions are a simple way to keep a client happy, feeling important and special….and I’m not talking about befriending every client you have, but these small gestures, make a BIG impact!

So remember, every person is a potential client! Whether you’re in the lift, ordering your morning coffee, chatting to an old friend…you are showcasing your business and opening it to a world of opportunity.

Even when you have a limited budget for traditional marketing routes, (or even if you spend big on advertising your business, for that matter!) remember to focus on these seemingly obvious, often forgotten areas that can speak thousands about you and your business. Work on you, so you work on being your business’s best marketing tool!

How to Increase Your Home Based Business Income Now

Change your mind set

Most people in the network marketing industry are not making as much as they potentially can. This is happening because many people come into this industry with the wrong mindset. Having the wrong mindset has caused most people to fail. With the incorrect mindset people think that just be putting a site online they will start making some money. This is possibly but it is not if you do not know how to gain traffic to that website and monetize that traffic to where you make sales.

Also, people with the wrong mindset are coming into the internet marketing industry believing there is some magic tool or magic secret to how people are succeeding in their online business. If you think that there is some magical easy way to become successful with an online business then chances are you have been wasting a lot of money and time, for there is no easy way to becoming successful online. Yes, by finding the correct mentor and business partner it will be way easier to start dominating and making real money in your business, but it takes desire ad determination to press on and build your business.

Stick to one effective proven method

This is very important to know and it the next step you must take so that you can start seeing a difference. And that step you need to take is action. Once you stop looking for the easy ways to make money online and chase after the real money in your business by finding a proven online marketing method you must stick to it. It is very important to stick with one method first for it will work it’s just that it will take some time as you develop your skills and learn to master an online marketing technique. Do not be like most and hop from one marketing methods to the next because you don’t see results at first, for many give up and fail like this.

Brand yourself

Another thing to remember is that you need to brand yourself as you do network marketing. Branding yourself online will likely boost your home based business income for people will began to recognize you and you business. And you want this, for this allows you to create credibility and authority online thus causing you to attract business partners and customers effortlessly.

Do what everyone is not doing

Another key thing to remember trying to boost your home based business income is that you need to do what everyone else is not doing and separate yourself from the other network marketers. I am sure you have noticed many other network marketers are not seeing results to so why would you want to do the same thing as them? To succeeding in this industry you will have to learn not to be the pitchy sales man that everyone hates and learn to become they valued entrepreneur that everyone wants to buy form and work with.

Entrepreneurs Could Learn Lots from US-Based Asian Small Business Consortium Strategies

Over the years I’ve been quite impressed at how many of the Asian-American small businesses stick together and really help each other out. It’s an impressive display of camaraderie and confidence. Their strategies work so well, they have a much better chance at success, which allows new start-up small businesses and shop owners drop their failure rates significantly over the average small business rates in the US.

Last week, I was discussing this with an acquaintance from the Philippines, and she noted that the Chinese business owners there, do the same thing, and they use the same strategies. She noted; “The Majority of those who own big businesses in the Philippines are Chinese. I admire their way in managing their business though, and Chinese community or family helps each other when it comes to their financial needs.”

Yes, and this happens in Los Angeles too, not just with larger and medium sized businesses, but also with small businesses. Not just with the Chinese, but it seems all Asian-American Business Owners. There are rare cases where I’ve heard they tend to exploit their own, which is unfortunate, but not any more than perhaps wealthy Anglo-Americans have in past periods, after all, that is known by just reading our history books.

One interesting point in Los Angeles, is that I’ve observed the Korean Small Business consortiums doing the same thing to support each other, and they form ad hoc groups to loan new business owners money to get started and then they do the same later for future business people. During the LA Riots, some of the African-Americans in LA were angry at the Koreans for being such good business people and they said they are exploiting them. Sometimes with such strong business strategies it’s easy to create animosity in the local free markets, when you dominate so many sectors.

My acquaintance in the Philippines noted that the Chinese Business People there would never allow their relatives to become poor, so they support each other. Maybe it’s this attitude which helps propel their ventures so well, a sense of closeness and community – almost a community within a community if you will, with a small business enterprise motif – and you know what? It works! Perhaps, this is why I’ve always been impressed with the way that Asian-Americans stick together in business and work with each other.

Every entrepreneur could learn from these strategies, so, I thought I’d mention it to you. Please consider all this and think on it.