Business Cards That Make Your Business Stick Out

One might ask how significant are business cards for the success of a business or what happens after one hands them out to prospective or current customers. It’s until one becomes an independent businessman or woman that one realizes how essential they are as part of marketing and networking tools. A good business card should always put creativity and artistic display at the core of everything. This is something that professional photographers and designers will always proffer to anyone who intends to design one. The cards should be exceptionally creative with inclusion of some unique features such as some portraits at the back of the card or an inspirational quote that will leave an indelible mark in the reader’s mind.

It’s always necessary to think of a card as a marketing tool from the onset. There are common mistakes that many business people make by making it a directory of contacts and poorly elucidating on the services they offer, and thus making the card lose the taste immediately after exchanging hands. Think of the impact that a card designed with high resolution with lucid and well cut out graphics and letters. The selling point of such a card will undoubtedly be high and will always bring out the rare Wow factor.

If one has a small business offering products to the market, it is always advisable to include a product picture at the back of the card while at the same time ensuring that the card professionally designed and are the type that one can hardly throw away. The best way to achieve this is to look for designers who print full color on both sides of the card. One can choose the best photos or choose from the color schemes and designs that they have in their numerous templates although using the available flexible templates usually works well. All one needs to remember is that creativity is the bench mark with which to measure whether the business card will stick out or not.

Multiple Incomes – Small Business and Internet Marketing

My journey along multiple income pathways has taken me on four quite different adventures. I have already written about the property pathway and Forex trading, so in this article I want to complete the picture by considering my small business venture and internet marketing.

1. Small business. I have a day job that keeps me very busy, but one of my ambitions has always been to have my own business. Many people have similar dreams, and some actually make the leap into an alternative career

One of the key things I have discovered is the importance of choosing a business in which one already has a certain amount of expertise. I have frequently heard about people stepping out of successful first careers, such as banking, into something completely different, perhaps wheelie bin cleaning or door-to-door selling.

Many franchise opportunities are available, and it may seem very tempting to pay a lump sum of money and walk into an existing business. However, without prior experience many mistakes can be made, and a significant number of franchise ventures end in failure.

My training is as a teacher, so I decided that whatever small business I would go into, it must involve education in some way. I therefore opened a tuition centre on a Saturday morning, and the business is now in its’ third year. I have an assistant from a local sixth-form college, and we rent a room in a local church hall.

So if you’re going to start your own business, stick with what you know and look for possible opportunities that will play to your strengths.

2. Internet Marketing. Most of my time and focus is now spent on internet marketing. The world wide web continues to expand at an incredible rate, and there are over 300 million websites out there. Nearly two billion people use the internet, and this represents 28.7% of the population. In some European countries, over 85% of the population are classified as internet users. The potential market is huge, and more and more marketing is going to take place over the internet.

However, competition is intense, and the days of uploading a website and sitting back and waiting for the traffic are long gone. To be effective means going out there and actively selling your site and product.

For a newcomer, as with any business there are many pitfalls and broken dreams on the way. Many people will offer advice and try to sell you the latest thing in internet marketing, but these ‘instant’ website packages are generally doomed to failure.

The old adage is that you get what you pay for. If you decide to cut corners and go with cheap offers, then you’re likely to get rubbish. Internet marketing is a business, and you wouldn’t expect to start up a profitable and long-lasting business of any sort for $100!

Be prepared to invest, but don’t jump at the first offer that comes along. Take your time and look for packages that are produced by well respected internet marketers who have been around for some time. Join forums and discussion groups and ask questions – who is actually making money, and what are they doing?

I have been involved with internet marketing for about five years, and I have made many mistakes. I have built websites that nobody visited, and I have wasted significant amounts of money on packages that promised much but delivered little.

I have now made my investment, and for the first time I really believe that I will be a successful marketer. There is money to be made on the internet, and with the right guidance and support internet marketing can be a very lucrative component of your multiple income pathways.

To summarise my experiences of multiple income pathways;

  • Property. This must be seen as a long term investment, and be aware of the hidden costs.
  • Forex trading. Find a system you like and stick with it, have sufficient money in your trading fund, and control the emotions!
  • Small business. Play to your strengths and look for opportunities in areas that you are familiar with. Avoid jumping into the unknown.
  • Internet marketing. Be prepared to invest in people and systems, and don’t expect to be an overnight success. My keywords for internet marketing are commitment, discipline and accountability!

Online Business – Stick At It!

I’m writing this article on a Friday, the start of the weekend.

Now, I make no secret of the fact that I love sport and the best time to enjoy the majority of sport, certainly in the UK, is at the weekend.

This is when many people make the most of the opportunity to enjoy themselves – spending time with family and friends, watching sport, going for a walk etc.

At this time of year it is Golf and Cricket that I particularly enjoy. I still play golf but my cricket is now confined to umpiring and the occasional bounce game.
What has this got to do with online business, I hear you ask. Well…

I also know that some people use their weekends to work on their online business. This is particularly true for those who are trying to set up their internet business in addition to their other employment. I know it can be a struggle to do this – it often feels like there aren’t enough hours in the week!

It isn’t an easy path and there will be lots of obstacles to overcome. Unfortunately, many people don’t appreciate this and as a result they soon become disillusioned.

I think that’s the reason why the following phrase is quite common amongst would be online business entrepreneurs – “I’ve tried that and it doesn’t work”. To me this reflects the fact that they had unrealistic expectations of instant success and have given up too early.

What they are really saying is “I tried that and it didn’t work straight away”. They then conclude that it will never work. But that just isn’t the case. Success comes by persevering, trying out new approaches, amending and tweaking something until you get it to work.

Think back to the great inventions and discoveries of our time – we would never have had them if people had given up after a few attempts.

It’s often quoted that Thomas Edison tried at least 1000 ways before finally creating the modern light bulb. So why should things be different for us?

If you’re struggling with some aspect of your online business then take this on board. Expect things to be challenging and develop a mindset of finding solutions to the problems that you’ll come across.

If you can’t get something to work first time don’t assume that it will never work. Persevere – try a different approach, ask for help and advice.

That’s what separates the successful people from those who give up at the first hurdle. I know it’s difficult when you spend hours of your weekend trying to figure something out when you could be out enjoying the sunshine!

But remember that it will all be worth it when your perseverance pays off and you start making sales in your online business.

Just remind yourself of this quote from Thomas Edison – Many of life’s failures are people who did not realise how close they were to success when they gave up.

So don’t give up – stick at it!

Now where did I put the Golf Clubs!!!